Why Identity and Access Management is Important More Than Ever?
In response to COVID-19, 75% of CEOs have accelerated digital transformation, a recent Zsclarer study found. Our world is changing. The enterprise cloud revolution is finally here, and the need to provide a secure place to store identifiable information has suddenly become more and more prevalent than ever. The solution to meet this demand is an efficient identity and access management (IAM) program.
So what exactly is IAM?
IAM, identity and access management in an enterprise, is about defining, authenticating, authorising, and managing the roles and access privileges of individual network users. IAM ensures one digital identity per customer (customer identity management) and employee (employee identity management.) Once in place, IT managers can easily manage, change, and monitor access to critical information throughout each user “access lifecycle.” As the threat landscape expands, here is how IAM can help your enterprise ease into a post-COVID world.
Customer experience is everything in the digital world
The way your customers experience your digital service is the way they experience your brand, and poor user experience leads to customer dissatisfaction. To achieve customer trust and loyalty, you need to understand your customer behaviours, likes and dislikes. The problem is that many businesses store their customer information over various platforms. This makes it hard to create powerful, information-rich profiles. IAM platform like Auth0 helps create a single, centralised customer identity, meaning enabling you to give personalised, secure experiences across your operating companies.
Employee access and security go hand-in-hand
The process of syncing up all of your systems to an easy login or managing permissions of hundreds of employees is time-consuming, costly, and strenuous. In an environment where the stakes of a security breach only grow with each passing day, identity management can make an enormous difference in the lives of your employees. Multiple daily logins can become a hassle, but IAM adds security while making it faster and easier to access the resources your employees need without having to remember multiple passwords.
Reduced IT costs and increased productivity
Gone are the days of monolithic IT infrastructures and apps, because when you invest in identity and access management (IAM), you go from a costly and complicated solution to one that saves you money on infrastructure.
Auth0 streamlines your internal systems with a single sign-on. This will allow your employees to get into all the systems they need with just one login and password, and to stay logged in across platforms throughout the day. This streamlines the process of getting work done, increasing productivity, collaboration, efficiency and security in your organisation.
Speed Digital Transformation Success with IAM
Showing value on a much faster timeframe, IAM provides the tools and technologies that define what users can do within the network, with what devices, and under what circumstances. Integrating authentication and authorisation for web, mobile, and legacy applications, an identity and access management solution equips enterprises with much-needed security without compromising usability and convenience.
With so many benefits of identity and access management—from simplicity, customer and employee satisfaction, and empowering developers to an increase in revenue and watertight security—it’s not a matter of “if” but “when” every enterprise adopts identity and access management. Whether you’re a B2B or B2C thinking about attracting new customers, a security professional seeking to enhance company-wide safety measures, or a software developer looking to innovate—make Identity and Access Management a part of your business strategy. Contact the team at Abacus.
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